Kantar Content Analytics

Clients often commission LINK AI subscriptions because it's an easy way to understand how well their creative is supporting their equity. Given that we calculate Meaning and Difference for every LINK survey conducted and include Affinity and Brand...

When we present LINK AI and LINK Subscriptions, we are often confronted to situations where 20K€ is too much of a first investment and/or 86 ads is too much for the client needs. what about having a "1st year" offer with a 10K subscription includi...

Is there a possibility of creating a video content testing solution that works for unbranded content - Trailers, Episodes, Influencer content with the primary objective of engagement (optional branding, not led by it i.e. unlike Link that has 50% ...

Hi team, Currently, as seen attached; client users are able to access the Video Upload page and both spend and view Serviced Credits on the Link AI Dashboard. This poses some risk, as Client User may mistakenly spend Serviced Credits where they ha...

Add the fieldwork market to Link AI's ad PowerPoints. It has been discovered that an ads fieldwork market is not in the downloaded PowerPoint in Link AI. Considering many clients run the same ad in multiple markets and oftentimes use ad names that...

Currently, if you launch >2 Link AI studies via Kantar Marketplace, they are defaulted to be grouped together. There is no way to split these ads so they are all permanently in Single Ad view on the Dashboard. For the sake of convivence, a clie...

We will be doing batch LINK AI uploads for TikTok (and other clients). It would save us a huge amount of time if we were able to get Gen AI to help us with headlines/summaries of the ad performance, to reduce CS hours and make our servicing more e...

Similar to our ability to search norms for Link+ via the database link, it would be helpful to look up the number of cases for each category for Link AI. When a client tests an ad, they will often ask about category benchmarks - rather than submit...

Clients ask all of the time to compare their results to their respective category. We can do this for Link AI TV ads, but not currently for Link AI Digital ads. Being able to do so would be extremely useful, especially as some category over / unde...

We have received feedback by a client user below to include a toggle or way to see exact percentile scores for brand lift instead of ranges for Link AI Analyser ads. Exact ask here: "Are we able to have brand metric performance for each asset repo...