Kantar Content Analytics

Similar to our ability to search norms for Link+ via the database link, it would be helpful to look up the number of cases for each category for Link AI. When a client tests an ad, they will often ask about category benchmarks - rather than submit...

Create an error message and hyperlink or popup within the platform that blocks videos that do not meet the additional spec criteria (i.e. 2 stereo audio) from uploading. Currently those videos are allowed to be uploaded and get stuck processing. M...

The ads tested via LINK AI to ingest automatically into the benchmarks. Similarly as it is done in LINK+.

Develop a generic digital prediction model that is not platform‑specific, enabling consistent creative evaluation across emerging or undefined platforms where detailed channel classifications are not available.

Enable music lyric detection and integrate lyrical content into LINK AI predictions, allowing the model to account for how song words and messages influence emotional response and effectiveness.

Extend the market transfer model so it can leverage not only default norms but also custom or additional norms, allowing more flexible and relevant cross‑market predictions tailored to specific clients or categories.

Provide AI‑generated explanations for each LINK AI score prediction, highlighting which creative elements (e.g. exciting music, visual storytelling, emotional cues) contributed to the outcome. These explanations could surface as part of AI‑generat...

Enable GIF ad testing within LINK AI to assess how short, looping creative formats perform, extending LINK AI’s applicability to commonly used lightweight digital ad formats and providing guidance for GIF‑specific execution.

Add to the comments all the ideas and client requests for additional tags. A few that are already on our radar: General tags: Dominant brand color Jingle or sonic brand sound detection Granular animals detection Availability of subtitles o...

Disaggregate Meta reporting by separating Instagram and Facebook into distinct platforms. This would improve precision in performance interpretation by accounting for differences in audience mindset, placements, and creative norms across the two e...