Kantar Content Analytics

Enable music lyric detection and integrate lyrical content into LINK AI predictions, allowing the model to account for how song words and messages influence emotional response and effectiveness.

Extend the market transfer model so it can leverage not only default norms but also custom or additional norms, allowing more flexible and relevant cross‑market predictions tailored to specific clients or categories.

Provide AI‑generated explanations for each LINK AI score prediction, highlighting which creative elements (e.g. exciting music, visual storytelling, emotional cues) contributed to the outcome. These explanations could surface as part of AI‑generat...

Enable GIF ad testing within LINK AI to assess how short, looping creative formats perform, extending LINK AI’s applicability to commonly used lightweight digital ad formats and providing guidance for GIF‑specific execution.

Add to the comments all the ideas and client requests for additional tags. A few that are already on our radar: General tags: Dominant brand color Jingle or sonic brand sound detection Granular animals detection Availability of subtitles o...

Disaggregate Meta reporting by separating Instagram and Facebook into distinct platforms. This would improve precision in performance interpretation by accounting for differences in audience mindset, placements, and creative norms across the two e...

Refine platform classification by splitting YouTube into YouTube In‑Feed and YouTube Shorts, reflecting their distinct formats, viewing behaviors, and creative best practices. This would allow more accurate benchmarking, diagnostics, and guidance ...

Introduce a passive/active attention prediction metric within LINK AI to estimate how likely an ad is to capture viewers’ attention naturally, without active tasking. This would complement existing effectiveness metrics by highlighting whether an ...

Connect LINK AI with Google’s ABCD open‑source API to automatically assess ads against Google’s ABCD best practices (Attract, Brand, Connect, Direct). This integration would enable scalable, standardized ABCD evaluations directly within LINK AI, p...

Currently the media team uploading ads are sometimes including the SID and sometimes not, making this a requirement would improve our connections with the data between media and creative which would ultimately help build our LIFT AI product.