Kantar Content Analytics

Clients are hesitant to test creator content because current benchmarks do not feel sufficiently relevant to the Indian creator ecosystem.They perceive meaningful differences between creator-led and conventional brand-led content.The lack of India...

Please, add requests to add a new market for LINK AI Static and provide: Which markets and for which contexts are required? Whether current solution has already the markets available that can, potentially, be combined to form a regional norm o...

It would be more efficient, save time and improve client access issues which are often as we need to wait for the person to be available to unlock the test. And what if they leave the company? Its really madness ;) Thanks for reading!

Received client feedback that the metric labels such as Memorability, Messaging, Conversion, etc are confusing when they do not correlate 1:1 with metrics in the Link AI dashboard. In addition, some of the metric components are not available. For ...

For non-English speaking clients, language can be a significant barrier when using Marketplace dashboards. While the platform interface may be understandable, AI-generated outputs such as Recommendations, Insights Summaries, and other LLM-generate...

Link+ and Link AI reports look very similar, which creates a risk that results may be confused or mixed up. Therefor suggesting to add a clear visual marker - such as a stamp, icon, or label (e.g. “Link AI”) - on each slide, to clearly differentia...

Just to provide a bit more context, we are currently involved in an important pitch with BBVA, one of our most important clients in Spain. As you know, BBVA operates across multiple markets in South America, and during our discussions they specifi...

Digital Out-of-Home (DOOH) advertising is growing quickly in Ukraine and already represents around 30% of the OOH market. However, Link AI currently has no dedicated solution for measuring DOOH creative effectiveness. DOOH ads are viewed in a diff...

similar to Link+, being able to include both the total and category percentiles together in one PPT download file would be very beneficial. having to download 2 reports and combine together is not ideal and creates extra work

Market transfer for Digital ads.