Digital Out-of-Home (DOOH) advertising is growing quickly in Ukraine and already represents around 30% of the OOH market. However, Link AI currently has no dedicated solution for measuring DOOH creative effectiveness.
DOOH ads are viewed in a different environment than TV or Digital Video ads, so existing video models may not accurately reflect how consumers experience them. Developing a dedicated Link AI approach and benchmarks for DOOH would help advertisers evaluate creatives more effectively, keep Kantar up to date with evolving media trends, and create new opportunities to sell creative testing solutions in the growing DOOH market.
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