Clients are hesitant to test creator content because current benchmarks do not feel sufficiently relevant to the Indian creator ecosystem.
They perceive meaningful differences between creator-led and conventional brand-led content.
The lack of India-specific peer comparison reduces confidence in interpreting LINK AI results.
We propose introducing India-level norms specifically for creator content within LINK AI Digital.
Where the India sample is insufficient, regional or global creator-content norms could be used as a fallback.
As a first step, Data Science could assess the volume and diversity of existing India creator assets.
We could then define the sample and classification requirements needed to create robust norms.
The India team can collaborate with clients to contribute assets and support validation.
Validation could include comparison with survey-based responses and available campaign outcomes.
This would remove a key adoption barrier and unlock a scalable commercial opportunity for LINK AI creator testing.
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