Kantar Content Analytics

To enhance the possibilities of how to work with the data in the LINK Dashboard here are initial ideas: Sort by the performance of certain metric Show top / bottom performers after applying certain filtering/criteria

The contexts where we saw interest from our clients: LinkedIn Twitch

Was on a call with a client user from Philip Morris and they were brand new to the platform. When performing a Powerpoint export, the metric definitions were lost; which wasn't helpful for these brand new client users; who wanted an offline was of...

For ads in the beauty category, we know that the skin colour or hair type of the people featured in the ad can affect ad performance from one market to another. As it can impact overall resonance/ relatability with the ad. Link AI currently doesn'...

Introduce creative tagging for LINK AI Static to enhance meta analysis. Identify tags that would impact the model Identify tags that would be used for meta-analysis only

The possibility of LINK AI to test podcasts (most brand ads on podcasts are video, but in different formats. There’s the typical digital ad. It also product mentions by the host, which are embedded into the programming).

Create an error message and hyperlink or popup within the platform that blocks videos that do not meet the additional spec criteria (i.e. 2 stereo audio) from uploading. Currently those videos are allowed to be uploaded and get stuck processing. M...

Currently, KPI Traces are available only for the default benchmarks and stay unchanged for additional benchmarks. It would be cleaner to update those along with the benchmarks change.

The ads tested via LINK AI to ingest automatically into the benchmarks. Similarly as it is done in LINK+.

Develop a generic digital prediction model that is not platform‑specific, enabling consistent creative evaluation across emerging or undefined platforms where detailed channel classifications are not available.