Enable audience-related insights on LINK AI Digital suite -
In order for clients to understand and gain learnings at scale across their creative in order to make better audience decisions for targeting and platform planning we need to incorporate demo, behavioural and category information. This is important for our next tier of platform clients (Kargo, Meta, Snapchat, etc) who feed all of their ads to us and would buy enterprise level programs. Specific attributes to start with would be age (mapped to generation), gender, children in household, education, interest areas, category.
Waldemar Barylo
