Clients often commission LINK AI subscriptions because it's an easy way to understand how well their creative is supporting their equity. Given that we calculate Meaning and Difference for every LINK survey conducted and include Affinity and Brand Difference in every survey conducted, it would be great to have these measures included for ALL LINK AI options. Otherwise, we need to provide clients with rationale as to why they are not included.
Guest
Absolutely needed, it raises questions for clients with a keen eye as to why there isn't consistency between TV and Digital given we talk about being Digital/Social first. We are impressing so many with our AI solutions