Kantar Content Analytics

Clients often commission LINK AI subscriptions because it's an easy way to understand how well their creative is supporting their equity. Given that we calculate Meaning and Difference for every LINK survey conducted and include Affinity and Brand...

Introduce creative tagging for LINK AI Static to enhance meta analysis. Identify tags that would impact the model Identify tags that would be used for meta-analysis only

When we present LINK AI and LINK Subscriptions, we are often confronted to situations where 20K€ is too much of a first investment and/or 86 ads is too much for the client needs. what about having a "1st year" offer with a 10K subscription includi...

Hi team, Currently, as seen attached; client users are able to access the Video Upload page and both spend and view Serviced Credits on the Link AI Dashboard. This poses some risk, as Client User may mistakenly spend Serviced Credits where they ha...

Is it possible to train our LINK AI to also identify possible risky themes or creative elements?Consumers today tend to be very sensitive about different things such as gender, race, religion, moral and safety issues, politics these days so having...

Add the fieldwork market to Link AI's ad PowerPoints. It has been discovered that an ads fieldwork market is not in the downloaded PowerPoint in Link AI. Considering many clients run the same ad in multiple markets and oftentimes use ad names that...

In LINK AI, when we want to export the library in excel format, it does so automically against the country norm (even if on TV we have the possibility to look at Cetegory Norm in the dashboard). It would be great to have an option to do the export...

Currently, if you launch >2 Link AI studies via Kantar Marketplace, they are defaulted to be grouped together. There is no way to split these ads so they are all permanently in Single Ad view on the Dashboard. For the sake of convivence, a clie...

We have a client who requested the ability to add their own searchable tags to the Link AI dashboard (similar to how we can do this for LINK+) so that they could do their own meta analysis on their own tags.

We will be doing batch LINK AI uploads for TikTok (and other clients). It would save us a huge amount of time if we were able to get Gen AI to help us with headlines/summaries of the ad performance, to reduce CS hours and make our servicing more e...