Add to the comments all the ideas and client requests for additional tags.
A few that are already on our radar:
General tags:
Dominant brand color
Jingle or sonic brand sound detection
Granular animals detection
Availability of subtitles on the screen
Switch to first 3s, rather than 2s for the respective tags
High-contrast/bright picture
Add more tags from ABCD framework
Creator-specific tags
Missing tags from LINK+ Step 1 Database
Does this ad explicitly state that generative AI (GenAI) was used in its creation?
Film type - whether the ad was finished or unfinished
Competitor ad - or some way to know if the brand of the ad being tested belongs to the client who is testing it or whether they are testing a competitor ad
Has the ad aired? Yes or no
Category-specific tags:
Driving off-road - AUTOMOTIVE
Interior shot of vehicle/car - AUTOMOTIVE
Sofia Kvasnikova
