Kantar Content Analytics

LINK AI for Podcasts

The possibility of LINK AI to test podcasts (most brand ads on podcasts are video, but in different formats. There’s the typical digital ad. It also product mentions by the host, which are embedded into the programming).

  • Sofia Kvasnikova
  • Oct 23 2025
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    Norm Morneau commented
    23 Oct 11:46

    I think we have two different version of podcast ads too...1) host reads the ad in the middle of the content and 2) the entire podcast is an ad (though that starts to get into creator content - does the creator workflow account for longform?)