Refine platform classification by splitting YouTube into YouTube In‑Feed and YouTube Shorts, reflecting their distinct formats, viewing behaviors, and creative best practices. This would allow more accurate benchmarking, diagnostics, and guidance tailored to short‑form versus in‑feed video environments.
However, at the moment the benchmarking would be identical, unless sufficient benchmark is built.
Sofia Kvasnikova
Let us consider how we label In-feed. They have used to be called In-stream actually. And we usually referred to them just as YouTube Pre-rolls. But maybe we differentiate as YouTube In-Stream vs. YouTube Shorts? or YouTube Pre-rolls vs. YouTube Shorts.