Business Benefit: Media clients are receiving results on their campaign performance, but have little insight into creative. By seamlessly integrating LINK AI results, Kantar can sell creative predictions to clients who currently do little creative testing (an untapped market for potential). This effort would simplify the current process of having team members manually upload creatives from LIFT surveys into LINK AI dashboards, rather instead uploading them directly into the LIFT database which would be scored automatically by LINK AI and scores would pass back.
Acceptance Criteria:
LIFT team to provide all creatives for each media campaign + meta data (brand, channel, category, market, language, gender, age, and sales v brand equity).
LINK AI to ingest data from LIFT
We currently don't have an API to pass creatives, so we'd need LINK AI to connect to our databases
LINK AI to score ads
LINK AI to output results (all scores + tags) in JSON (or other format) to LIFT database
Giulianna Olson
