Kantar Content Analytics

Testing unbranded video content

Is there a possibility of creating a video content testing solution that works for unbranded content - Trailers, Episodes, Influencer content with the primary objective of engagement (optional branding, not led by it i.e. unlike Link that has 50% weightage) and outcome as willingness to engage with more of that content.

  • Guest
  • Apr 21 2025
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  • Admin
    Sofia Kvasnikova commented
    30 Jul 12:17

    Good day @Guest ! We are already allowing the testing of LINK AI for Creators and also we have a guidance on how to interpret debranded content in the LINK AI Model Refresh 2026 User Guide.