Kantar Content Analytics

Distinctive brand asset recognition module

Many clients question whether LINK AI is able to account for their branding assets such as logos, colour schemes, straplines, distinctive product packaging etc. Right now we just claim that the machine will identify these features if it has seen them before. It would be way more powerful if clients were able to upload and identify their own assets, or if we did it ourselves for all of the major brands using the product. I'm pretty sure it would improve the model, and it would certainly be a big selling point.

  • Duncan Southgate
  • Jan 30 2025
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