Kantar Content Analytics

LinkAI for AI Generated Creative

The idea would be to create a closed loop via API for AI based creative to speak to LinkAI and receive near real time feedback. Amazon, Uber and Pinterest are all creating AI generated creative that is tailored to a unique user or audience and all three are strong prospects for LinkAI. Amazon themselves mentioned how interesting a closed loop would be between the systems. Utilizing the segmentation entered about all the ads that have been already uploaded, to create age and gender segmentation within the model output would be really helpful as well. Especially in the case where the AI generated ad is based on an audience rather than an individual user.

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  • Oct 8 2024
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